6 Best Alternatives to Zoominfo for IT Sales, MSPs, and Resellers

For years, ZoomInfo has been the main option for B2B contact data. If you sold technology, you paid their high annual fee because you felt you had no choice.

But in 2026, you do have a choice. The market has changed.

IT buyers are tired of cold calls. They don't answer unknown numbers. They use spam filters. If you pay thousands of dollars just to get a list of phone numbers, you might be wasting your budget.

If you are an IT vendor, Managed Service Provider (MSP), or reseller, you have specific needs. You need to know what software a company uses. You need valid mobile numbers for IT directors and you need to know who is actually ready to buy.

Here are the 6 best tools to replace ZoomInfo.

1. TechnologyMatch

Best For: IT Vendors and MSPs who want active projects instead of cold calls.

TechnologyMatch is marketplace where buyers come to find you. Cold calling and cold emailing doesn't work because we currently live in a buyer-led market. You're trying to force demand by calling tech leaders while the demand organically exists. They already know what they need, and you just need to be available for them when they're looking for what they need.

The problem with ZoomInfo is that you have to chase the buyer. You have to interrupt their day. TechnologyMatch flips this around. IT leaders discover solutions on the platform and reach out to you when they're ready. This makes way for high-level conversations that start with context instead of you trying to get the m to listen.

How It Works

• You Post Your Solutions: Use the platform to list your solutions, features, benefits, technical details, and pricing.
• Buyer Explores Options: If your skills fit the buyers search, we let them explore your solution and help them make a decision.
• Buyer Accepts You: The buyer reviews your profile. If they like your experience, they click Accept Match.
• You Connect: Now you have the meeting. The buyer invited you, so they actually want to talk.

Pros

• 100% Intent: Every person you talk to has asked to meet you.
• No Cold Calling: Your sales team does not have to annoy people who are not interested.
• Higher Close Rate: Because the buyer initiated the contact, you are far more likely to close the deal.

Cons

• Lower Volume: You will not get thousands of leads. You might get 5 to 10 high-quality matches a month.
• Profile Matters: You need a good profile with case studies. You cannot just rely on a sales script.

Verdict: If you are tired of low conversion rates from cold calling, this is the best alternative.

Read: How a $50K Lead Became a $15M Partnership for Hitachi Vantara

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2. UpLead

Best For: Vendors who need to find companies using specific technology.

If you sell IT services, you often need to know what software a prospect already has. For example, if you sell Microsoft 365 migration services, you need to find companies that are currently using Google Workspace. This is called technographics.

UpLead is famous for having very clean data. They guarantee 95% accuracy.

Key Features

• Real-Time Verification: When you download an email, UpLead checks it in real-time to make sure it is valid. This prevents your emails from bouncing.
• Technographic Tracking: You can filter companies by the software they use. You can search for "Companies in New York using Salesforce."
• Competitor Tracking: You can see which companies are using your competitors' products so you can try to win them over.

Pricing

• Essentials: Starts around $99 per month for 170 credits.
• Plus: Around $199 per month for 400 credits.

Pros

• Data Accuracy: It is generally more accurate than ZoomInfo because they verify data live.
• No Long Contracts: You can pay monthly. You do not have to sign a yearly contract.

Cons

• Smaller Database: They have fewer contacts than ZoomInfo. If you need millions of leads, you might run out.

Verdict: Use UpLead if you need to target companies based on the technology they own.

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3. Apollo.io

Best For: MSPs and small businesses with a limited budget.

Apollo is the most popular tool for smaller companies because it is very affordable. It combines a huge database of contacts with email tools. This means you can find a lead and email them from the same place.

Key Features

• Massive Database: They have over 275 million contacts. It is one of the largest databases in the world.
• Email Automation: You can build email sequences directly in the tool. You do not need to buy separate software like Outreach.
• Free Version: They have a generous free plan that lets you test the data.

Pricing

• Free: Basic access with limited credits.
• Basic: Starts around $49 per user per month.
• Professional: Around $79 per user per month for unlimited email credits.

Pros

• Cost: It is much cheaper than ZoomInfo.
• All-In-One: It handles both data and emailing.

Cons

• Data Quality: Because the database is so big, some of the data is old or incorrect. You might get more bounced emails than with UpLead.
• Support: Customer support can be slow because they have so many users.

Verdict: If you are on a budget and need a lot of leads, Apollo is the best value.

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4. Cognism

Best For: Enterprise sales teams and companies selling globally.

ZoomInfo is great for US data, but it is often weak in Europe. Cognism is a UK-based company that specializes in global data. They are also very good at finding mobile numbers.

Key Features

• Diamond Data: They manually check mobile numbers to make sure the person picks up. This is great for calling IT directors who rarely sit at a desk.
• GDPR Compliance: They follow strict European privacy laws. This keeps your legal team happy if you sell in the UK or EU.
• Intent Data: They partner with a company called Bombora to show you which companies are researching your topic.

Pricing

• Platform Fee: They usually charge a platform fee plus a per-user fee.
• Cost: Expect to pay $10,000 to $15,000 per year. It is a premium tool, not a cheap one.

Pros

• Mobile Numbers: They have the best mobile phone data on the market.
• Global Reach: It is the best choice for international sales.

Cons

• Price: It is expensive. It costs about the same as ZoomInfo.

Verdict: Use Cognism if you need to call mobile numbers or if you sell to customers in Europe.

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5. Lusha

Best For: Individual sales reps and recruiters using LinkedIn.

Lusha is a simple tool that works with your web browser. When you view a person on LinkedIn, Lusha shows you their phone number and email. It is very easy to use.

Key Features

• Browser Extension: You do not need to log into a separate platform. It works right where you are working.
• Contact Recovery: It is very good at finding personal emails and cell phone numbers for hard-to-reach people.

Pricing

• Free: 5 credits per month.
• Pro: Starts around $29 per user per month.
• Premium: Around $50 per user per month.

Pros

• Ease of Use: You can start using it in two minutes.
• Accuracy: The phone numbers are usually very good.

Cons

• Limited Scale: It is hard to build a list of 1,000 people at once. It is better for looking up one person at a time.
• No Intent: It does not tell you if the person is ready to buy.

Verdict: This is great for individual salespeople who want to find contact info quickly while browsing LinkedIn.

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6. 6sense

Best For: Marketing teams who want to find hidden buyers.

6sense is not really a list tool. It is an intelligence tool. It helps you see the "Dark Funnel." This means it tracks the activity that happens anonymously.

For example, if someone from a large bank visits your website and reads your pricing page, 6sense can tell you which bank it was. It can tell you this even if the person did not fill out a form.

Key Features

• Predictive AI: It uses artificial intelligence to guess when an account is ready to buy.
• Deanonymization: It reveals the company names of your website visitors.
• Ad Targeting: It can automatically show ads to the companies that are researching you.

Pricing

• Enterprise: They do not publish pricing, but it is expensive. It is typically for mid-sized to large companies.

Pros

• Timing: It helps you reach out at the exact right moment.
• Marketing Alignment: It helps marketing and sales work together on the same target accounts.

Cons

• Complex: You need a marketing operations team to run it properly. It is not simple to set up.

Verdict: Use 6sense if you have a sophisticated marketing team and want to target buyers before they contact you.

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The End of Cold Outreach

The tools above like Apollo and Cognism are great at what they do. They help you find contact information.

But finding a phone number is not the hard part anymore. Getting someone to answer is the hard part.

Cold calling and cold emailing are becoming less effective every year. Tech leaders are overwhelmed because they receive dozens of pitches a day. Most of them just delete the emails and block the numbers.

This is why TechnologyMatch is the most important alternative on this list.

It represents a new way of selling. Instead of trying to break down the door, you wait for an invitation. By joining a marketplace where buyers are active and looking for help, you skip the hardest part of sales. You stop fighting for attention and start having real conversations about active projects.

If you want to modernize your sales process, you should consider moving away from buying lists and start participating in a marketplace.

Also read: Best TechtTarget Alternatives for IT Leaders and MSPs in 2026